Iskren Lilov
Iskren is a marketing and communications expert specialising in strategic consultancy and sustainable brand building.
He is the author of the Circular Marketing Model that offers a paradigm shift for marketers in the age of AI, replacing the classic understanding of the funnel with a sustainable circular model.
Recognised by leading industry organisations:
Expertise you can trust.
Prepare your strategy for the future
The Circular Marketing Model is a globally recognised major restructuring of marketing strategy fit for the AI age.
Honesty, transparency & innovation
These are the 3 core principles I apply to every project I'm involved with regardless of scope or scale.
Develop the brand of your (and your clients) dreams
Experience in a variety of industries, including both B2C and B2B businesses.
Take control and up-skill your team
Proven strategy for building successful marketing&comms teams at any scale of organisation.
Member of the EACD
The European Association of Communications Directors is a prestigious group of select industry leaders with high international praise.
Award-winner
Recipient of global awards for excellence in marketing and communications, including the 2024 AMEC HC Young Professional of the Year
Thought leader
Frequently invited to speak at global conferences, industry events and educational institutions. Guest lecturer at universities and public organisations.
The future of marketing is
Circular Marketing.
A new and modern way to think about marketing, built from the ground up for the age of AI and its challenges.
Easy to implement at organisations of any scale with proven results and benefits to the overall business or brand objectives.
Creating a sustainable and scaleable marketing model that focuses on promoting trust and sustainable long term success.
Elevate your brand and tell your story.
Using my innovative (re)branding methodology, every organisation can become an established and recognisable brand tailor made for its target audience.
Experienced team leader.
I am experienced in stepping in as interim marketing and communications leader to reorganise processes, up-skill teams, and embed the Circular Marketing Model at the heart of existing operations. By refining workflows and building on each team member’s strengths, I can help establish a dynamic, high-performing environment.
The result? A more agile, future-ready marketing and comms function that consistently delivers impact and fuels sustainable growth.
Discovery & Alignment
We start by diagnosing current challenges—uncovering blind spots and aligning on the Circular Marketing Model vision.
Team Structure & Skill Mapping
Next, we clarify each role, identify skill gaps, and chart personalised development paths to up-skill people.
Process Optimisation
With roles defined, we streamline workflows, eliminate bottlenecks, and set clear KPIs to ensure efficiency.
Collaborative Culture
We foster open communication, implement knowledge-sharing practices, and empower cross-functional teamwork.
Sustainable Growth & Ongoing Support
Finally, we embed a continuous improvement mindset and establish a long-term plan to keep the momentum going.
Frenquently Asked Questions
1. What types of clients or industries do you work with?
I collaborate with clients across a variety of sectors, from startups to established global brands. My focus is on helping organisations that seek sustainable growth, value-driven branding, and a strategic marketing approach regardless of industry. If you are open to innovative thinking and long-term value creation, I’m here to help.
2. How does the Circular Marketing Model differ from the traditional funnel approach?
The Circular Marketing Model reimagines the classic linear funnel. Rather than “pushing” customers through a one-way path, it creates an ongoing, circular relationship that emphasises retention, advocacy, and continuous engagement. It is designed to be more sustainable by driving authentic connections and loyalty in the age of AI and digital transformation. It specifically addresses modern challenges businesses and audiences have.
3. What does your consultancy process look like?
I begin with a deep-dive discovery session to understand your brand identity, target audience, challenges, and goals. From there, I develop a customised plan - whether you need a complete rebranding, strategic guidance on a marketing campaign, or a long-term communications roadmap. We then work collaboratively to execute the plan, measure results, and refine strategies as needed.
4. What sets you apart from other marketing consultants?
My approach is rooted in the belief that truly sustainable brand success requires a balance of strategic insight, authentic storytelling, and measurable execution. By combining my Circular Marketing Model with a strong focus on organisational values and brand purpose, I help clients build relationships that last beyond a single campaign. My methods are collaborative, data-driven, and tailored to each client’s unique business needs. This approach has earned me high praise and recognition form the leading global associations in the industry, as well as awards and invitations for public speaking.
5. How do you ensure measurable results and ROI?
I set clear objectives and key performance indicators (KPIs) from the outset. These could be increased brand awareness, higher engagement, improved conversion rates, etc. I leverage analytics tools and regular reporting to track progress. This data-driven approach, combined with qualitative insights, helps us adapt quickly and demonstrate tangible returns on your marketing investment.
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