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Get Your Free Generative Engine Optimisation (GEO) Audit!

How does your brand appear in AI-generated answers?

Which journalists, outlets, and domains influence your visibility?

What are the opportunities to improve your presence in AI search results?

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    Frenquently asked questions

    1. What exactly is Generative Engine Optimisation (GEO)?

    GEO is the process of increasing your brand’s visibility in AI-generated answers from tools like ChatGPT, Gemini, and Claude. Unlike SEO, which focuses on ranking in search engines, GEO ensures your brand appears in AI’s responses where people increasingly go for advice and decision-making.

    2. How is GEO different from traditional SEO?

    SEO optimises for page rankings in Google or Bing. GEO optimises for inclusion in AI outputs. That means influencing the journalists, outlets, and sources AI reads and cites - because AI doesn’t give you ten blue links, it gives you one authoritative answer.

    3. Why do I need a GEO Audit now?

    Consumer behaviour is shifting fast toward AI search. If your competitors are already shaping AI answers and you’re not, you risk becoming invisible. A recent Muck Rack study found 95% of AI citations are non-paid media, meaning the brands that control earned coverage will dominate the AI search landscape.

    4. What will I get from my free GEO Audit?

    You’ll receive a personalised report detailing your brand’s current AI search footprint, the major sources influencing your visibility, and actionable steps to increase your chances of being cited in AI-generated answers, integrated into your broader marketing strategy.

    5. How do I claim my free GEO Audit?

    Simply fill out the short form on this page. I’ll review your brand’s current AI visibility and send you your personalised GEO Audit within 5 working days. No obligation, just actionable insights you can use right away.