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Iskren Lilov Consultancy
  • Home
  • Services
    • Marketing and Communication Consultancy
    • (Re)Branding Services
    • Generative Engine Optimisation (GEO) Consultancy
    • Public Speaking & Thought Leadership
  • Circular Marketing
  • Book
    • ДЕН ПЪРВИ / DAY ONE
  • Blog
  • Contact
  • bg_BGBG
Free consultation
Iskren Lilov Consultancy
  • Home
  • Services
    • Marketing and Communication Consultancy
    • (Re)Branding Services
    • Generative Engine Optimisation (GEO) Consultancy
    • Public Speaking & Thought Leadership
  • Circular Marketing
  • Book
    • ДЕН ПЪРВИ / DAY ONE
  • Blog
  • Contact
  • bg_BGBG
AI in Marketing & Comms
11/12/2025

AI Search Optimisation Playbook: From SEO To GEO

AI search is already answering your clients before they reach your site. This guide shows how to use Generative Engine Optimisation to win visibility in those answers.

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Circular Marketing
09/09/2025

Content Hubs: The Cornerstone Of Circular Marketing

Transform expertise into a quality content hub that fuels SEO, supports GEO and keeps audiences returning with confidence.

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AI in Marketing & Comms
16/08/2025

Brand Voice In The Age Of LLMs: Scale Without Losing Personality

A practical governance guide for using LLMs across marketing and comms without losing your brand’s personality or credibility.

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Circular Marketing
25/07/2025

Circular Marketing in Action: A B2C Skincare Case Study

A real-world B2C case study: Circular Marketing boosts repeat sales 27 percent and halves CAC for clean-beauty skincare label.

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Circular Marketing
24/07/2025

Circular Marketing in Action: A B2B SaaS Case Study

A real-world B2B SaaS case study: Circular Marketing lifts conversions 31 percent, doubles referrals, and creates one trust-building system.

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Marketing Team & Ops
04/07/2025

Hiring for Circular Marketing: Skills That Actually Drive Results

Recruit marketers who build trust, master AI tools, and thrive across performance, content, and events. Here’s the hiring playbook for Circular Marketing success.

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AI in Marketing & Comms
02/07/2025

AI Search Is Your New Homepage: A GEO Readiness Audit

AI search composes answers before visitors reach your site. This article shows you how to build GEO foundations that win visibility.

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AI in Marketing & Comms
14/06/2025

How Generative Engine Optimisation (GEO) Works: A Practical Guide for AI Search

GEO makes brands discoverable inside AI answers. Here’s how it works, what to optimise, and how to measure it responsibly.

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Marketing Team & Ops
11/06/2025

How to Structure a Modern Marketing Team for Success

Design a marketing team built for Circular Marketing: integrated, data-literate, and ready to earn trust across every touchpoint.

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Strategic Communications
01/06/2025

Integrated Communications: Aligning Internal, External and Executive Voices

If your teams speak three languages, your audience hears none. Here's how to align internal, external and executive messaging into one powerful brand voice.

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