{"id":8724,"date":"2025-03-30T16:36:45","date_gmt":"2025-03-30T13:36:45","guid":{"rendered":"https:\/\/lilov.com\/?p=8724"},"modified":"2025-06-06T16:58:52","modified_gmt":"2025-06-06T13:58:52","slug":"when-to-rebrand","status":"publish","type":"post","link":"https:\/\/lilov.com\/bg\/when-to-rebrand\/","title":{"rendered":"When to Rebrand: 5 Signs It\u2019s Time to Evolve"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Too often, rebranding is treated like a style refresh – a new logo, updated fonts, maybe a tweaked tagline. And too often, these cosmetic changes are meant to distract from something deeper: misalignment.<\/p>\n

A rebrand should be about strategic direction. When done well, it realigns your business strategy, your internal culture, and your audience perception. When done poorly, it\u2019s just a campaign with better stationery.<\/p>\n

But how do you know when the time is right?<\/p>\n

If your brand no longer reflects who you are or where you\u2019re going, it\u2019s not serving you and it’s probably time for change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

1. Your Brand No Longer Matches Your Business\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Growth changes things. So does focus. You might have expanded services, entered new markets, or shifted your core offering. But if your brand still speaks to an outdated version of your business, you\u2019re creating friction.<\/p>\n

Prospects feel confusion. Employees feel disconnected. And you end up over-explaining yourself in every pitch deck and homepage headline.<\/p>\n

Your brand should reduce explanation, not require more of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

2. Your Audience Has Changed But Your Messaging Hasn\u2019t<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Markets evolve. So do people. Maybe you used to target early adopters but now need to speak to procurement teams. Maybe you\u2019ve moved from tech startups to government contracts. If your messaging hasn\u2019t adapted, you\u2019re holding on to relevance that no longer exists.<\/p>\n

Brands that don’t evolve with their audiences eventually talk past them. A strategic rebrand is about finding a new voice for a more complex conversation while still staying true to your roots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

3. You\u2019re Embarrassed by Your Brand Assets\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This is more common than most leaders admit. You hesitate to share your website. You avoid linking to your old case studies. Your sales team builds its own decks because the official ones \u201cdon\u2019t land.\u201d<\/p>\n

These are surface symptoms of a deeper truth: your current brand no longer feels credible.<\/p>\n

Design matters not because it\u2019s trendy, but because it signals trust. And if your assets aren\u2019t doing that, they\u2019re doing damage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

4. Internal Culture and External Image Are Out of Sync\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This is where brand meets communication. Internally, your team might be focused, collaborative, and mission-driven. But externally, your brand comes off as fragmented, outdated, or overly formal.<\/p>\n

This disconnect can demoralise employees. When people don\u2019t see their reality reflected in the brand, they disengage. A rebrand aligned with internal truth can re-energise your culture as much as it repositions your presence.<\/p>\n

For more on connecting internal and external voices, see the guide on integrated communications<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

5. You\u2019re Facing a Strategic Shift or Identity Crisis\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

New leadership. A major pivot. A merger. A bold new vision. These identity moments are very important for your brand. Trying to move forward with a brand built for a different chapter is like wearing shoes two sizes too small.<\/p>\n

This is where rebranding becomes a strategic imperative. It\u2019s about creating a visual and verbal identity that reflects your current ambition and future intent. Done right, it becomes a catalyst for change internally and externally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Circular Thinking: Why Rebranding Isn\u2019t a Reset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Within the Circular Marketing Model\u2122<\/a><\/span>, rebranding isn\u2019t a reset. It\u2019s a recalibration. The goal is not to start fresh but to ensure your brand voice continuously aligns with every performance effort, content piece, and event.<\/p>\n

In a circular system, every touchpoint becomes a brand moment. If those moments feel off, your identity is broken. And that\u2019s what a rebrand should fix – the feel, the story, the system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Evolve with Intention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You don\u2019t rebrand because you\u2019re bored. You rebrand because your brand is holding you back.<\/p>\n

If you’re explaining yourself too much, apologising for outdated visuals, or trying to reach new audiences with old language – it\u2019s probably time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\tRebranding with purpose - start now!<\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Rebranding isn\u2019t about colours. It\u2019s about clarity. Here are five signs it\u2019s time to evolve your brand.<\/p>","protected":false},"author":1,"featured_media":8731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[153],"tags":[],"class_list":["post-8724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-rebranding"],"yoast_head":"\nWhen to Rebrand: 5 Signs It\u2019s Time to Evolve<\/title>\n<meta name=\"description\" content=\"Wondering if it\u2019s time to rebrand? Discover five clear signs your brand is misaligned \u2014 and why rebranding is about strategy, not just design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilov.com\/bg\/when-to-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When to Rebrand: 5 Signs It\u2019s Time to Evolve\" \/>\n<meta property=\"og:description\" content=\"Wondering if it\u2019s time to rebrand? Discover five clear signs your brand is misaligned \u2014 and why rebranding is about strategy, not just design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lilov.com\/bg\/when-to-rebrand\/\" \/>\n<meta property=\"og:site_name\" content=\"Iskren Lilov Consultancy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lilov.writing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Lilov.writing\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-30T13:36:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T13:58:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/03\/when_to_rebrand_featured.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Iskren Lilov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iskren Lilov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/\"},\"author\":{\"name\":\"Iskren Lilov\",\"@id\":\"https:\\\/\\\/lilov.com\\\/#\\\/schema\\\/person\\\/c994eee30201decf205228cd5c5e5c21\"},\"headline\":\"When to Rebrand: 5 Signs It\u2019s Time to Evolve\",\"datePublished\":\"2025-03-30T13:36:45+00:00\",\"dateModified\":\"2025-06-06T13:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lilov.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/when_to_rebrand_featured.png\",\"articleSection\":[\"Branding & Rebranding\"],\"inLanguage\":\"bg-BG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/\",\"url\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/\",\"name\":\"When to Rebrand: 5 Signs It\u2019s Time to Evolve\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lilov.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/when_to_rebrand_featured.png\",\"datePublished\":\"2025-03-30T13:36:45+00:00\",\"dateModified\":\"2025-06-06T13:58:52+00:00\",\"description\":\"Wondering if it\u2019s time to rebrand? Discover five clear signs your brand is misaligned \u2014 and why rebranding is about strategy, not just design.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#breadcrumb\"},\"inLanguage\":\"bg-BG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"bg-BG\",\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lilov.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/when_to_rebrand_featured.png\",\"contentUrl\":\"https:\\\/\\\/lilov.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/when_to_rebrand_featured.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lilov.com\\\/when-to-rebrand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lilov.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When to Rebrand: 5 Signs It\u2019s Time to Evolve\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lilov.com\\\/#website\",\"url\":\"https:\\\/\\\/lilov.com\\\/\",\"name\":\"Iskren Lilov - Marketing & Comms Consultant\",\"description\":\"Author of the Circular Marketing Model\u2122\",\"publisher\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lilov.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"bg-BG\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lilov.com\\\/#organization\",\"name\":\"Iskren Lilov - Author of the Circular Marketing Model\",\"url\":\"https:\\\/\\\/lilov.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"bg-BG\",\"@id\":\"https:\\\/\\\/lilov.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lilov.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-logo_darkgreen.png\",\"contentUrl\":\"https:\\\/\\\/lilov.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-logo_darkgreen.png\",\"width\":1010,\"height\":443,\"caption\":\"Iskren Lilov - Author of the Circular Marketing Model\"},\"image\":{\"@id\":\"https:\\\/\\\/lilov.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Lilov.writing\",\"https:\\\/\\\/www.instagram.com\\\/iskrenlilov\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/iskren-lilov\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCwNM_Ains6AHF2n00qfNybQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lilov.com\\\/#\\\/schema\\\/person\\\/c994eee30201decf205228cd5c5e5c21\",\"name\":\"Iskren Lilov\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"bg-BG\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ae4db301d77569505bf63bb9a1a043b7446add53bd3285b65ef5c136da1cd26?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ae4db301d77569505bf63bb9a1a043b7446add53bd3285b65ef5c136da1cd26?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ae4db301d77569505bf63bb9a1a043b7446add53bd3285b65ef5c136da1cd26?s=96&d=mm&r=g\",\"caption\":\"Iskren Lilov\"},\"description\":\"Marketing and communications expert specialising in strategic consultancy and sustainable brand building. Author of the Circular Marketing Model\u2122 that offers a paradigm shift for marketers in the age of AI, replacing the classic understanding of the funnel with a sustainable circular model.\",\"sameAs\":[\"https:\\\/\\\/www.lilov.com\",\"https:\\\/\\\/www.facebook.com\\\/Lilov.writing\",\"https:\\\/\\\/www.instagram.com\\\/iskrenlilov\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/iskren-lilov-b979b9173\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCwNM_Ains6AHF2n00qfNybQ?\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When to Rebrand: 5 Signs It\u2019s Time to Evolve","description":"Wondering if it\u2019s time to rebrand? Discover five clear signs your brand is misaligned \u2014 and why rebranding is about strategy, not just design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lilov.com\/bg\/when-to-rebrand\/","og_locale":"bg_BG","og_type":"article","og_title":"When to Rebrand: 5 Signs It\u2019s Time to Evolve","og_description":"Wondering if it\u2019s time to rebrand? Discover five clear signs your brand is misaligned \u2014 and why rebranding is about strategy, not just design.","og_url":"https:\/\/lilov.com\/bg\/when-to-rebrand\/","og_site_name":"Iskren Lilov Consultancy","article_publisher":"https:\/\/www.facebook.com\/Lilov.writing","article_author":"https:\/\/www.facebook.com\/Lilov.writing","article_published_time":"2025-03-30T13:36:45+00:00","article_modified_time":"2025-06-06T13:58:52+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/03\/when_to_rebrand_featured.png","type":"image\/png"}],"author":"Iskren Lilov","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Iskren Lilov","Est. reading time":"3 \u043c\u0438\u043d\u0443\u0442\u0438"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lilov.com\/when-to-rebrand\/#article","isPartOf":{"@id":"https:\/\/lilov.com\/when-to-rebrand\/"},"author":{"name":"Iskren Lilov","@id":"https:\/\/lilov.com\/#\/schema\/person\/c994eee30201decf205228cd5c5e5c21"},"headline":"When to Rebrand: 5 Signs It\u2019s Time to Evolve","datePublished":"2025-03-30T13:36:45+00:00","dateModified":"2025-06-06T13:58:52+00:00","mainEntityOfPage":{"@id":"https:\/\/lilov.com\/when-to-rebrand\/"},"wordCount":653,"commentCount":0,"publisher":{"@id":"https:\/\/lilov.com\/#organization"},"image":{"@id":"https:\/\/lilov.com\/when-to-rebrand\/#primaryimage"},"thumbnailUrl":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/03\/when_to_rebrand_featured.png","articleSection":["Branding & Rebranding"],"inLanguage":"bg-BG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lilov.com\/when-to-rebrand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lilov.com\/when-to-rebrand\/","url":"https:\/\/lilov.com\/when-to-rebrand\/","name":"When to Rebrand: 5 Signs It\u2019s Time to Evolve","isPartOf":{"@id":"https:\/\/lilov.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lilov.com\/when-to-rebrand\/#primaryimage"},"image":{"@id":"https:\/\/lilov.com\/when-to-rebrand\/#primaryimage"},"thumbnailUrl":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/03\/when_to_rebrand_featured.png","datePublished":"2025-03-30T13:36:45+00:00","dateModified":"2025-06-06T13:58:52+00:00","description":"Wondering if it\u2019s time to rebrand? Discover five clear signs your brand is misaligned \u2014 and why rebranding is about strategy, not just design.","breadcrumb":{"@id":"https:\/\/lilov.com\/when-to-rebrand\/#breadcrumb"},"inLanguage":"bg-BG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lilov.com\/when-to-rebrand\/"]}]},{"@type":"ImageObject","inLanguage":"bg-BG","@id":"https:\/\/lilov.com\/when-to-rebrand\/#primaryimage","url":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/03\/when_to_rebrand_featured.png","contentUrl":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/03\/when_to_rebrand_featured.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/lilov.com\/when-to-rebrand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lilov.com\/"},{"@type":"ListItem","position":2,"name":"When to Rebrand: 5 Signs It\u2019s Time to Evolve"}]},{"@type":"WebSite","@id":"https:\/\/lilov.com\/#website","url":"https:\/\/lilov.com\/","name":"Iskren Lilov - Marketing & Comms Consultant","description":"Author of the Circular Marketing Model\u2122","publisher":{"@id":"https:\/\/lilov.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lilov.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"bg-BG"},{"@type":"Organization","@id":"https:\/\/lilov.com\/#organization","name":"Iskren Lilov - Author of the Circular Marketing Model","url":"https:\/\/lilov.com\/","logo":{"@type":"ImageObject","inLanguage":"bg-BG","@id":"https:\/\/lilov.com\/#\/schema\/logo\/image\/","url":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/04\/cropped-logo_darkgreen.png","contentUrl":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/04\/cropped-logo_darkgreen.png","width":1010,"height":443,"caption":"Iskren Lilov - Author of the Circular Marketing Model"},"image":{"@id":"https:\/\/lilov.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Lilov.writing","https:\/\/www.instagram.com\/iskrenlilov\/","https:\/\/www.linkedin.com\/in\/iskren-lilov\/","https:\/\/www.youtube.com\/channel\/UCwNM_Ains6AHF2n00qfNybQ"]},{"@type":"Person","@id":"https:\/\/lilov.com\/#\/schema\/person\/c994eee30201decf205228cd5c5e5c21","name":"\u0418\u0441\u043a\u0440\u0435\u043d \u041b\u0438\u043b\u043e\u0432","image":{"@type":"ImageObject","inLanguage":"bg-BG","@id":"https:\/\/secure.gravatar.com\/avatar\/0ae4db301d77569505bf63bb9a1a043b7446add53bd3285b65ef5c136da1cd26?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ae4db301d77569505bf63bb9a1a043b7446add53bd3285b65ef5c136da1cd26?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ae4db301d77569505bf63bb9a1a043b7446add53bd3285b65ef5c136da1cd26?s=96&d=mm&r=g","caption":"Iskren Lilov"},"description":"Marketing and communications expert specialising in strategic consultancy and sustainable brand building. Author of the Circular Marketing Model\u2122 that offers a paradigm shift for marketers in the age of AI, replacing the classic understanding of the funnel with a sustainable circular model.","sameAs":["https:\/\/www.lilov.com","https:\/\/www.facebook.com\/Lilov.writing","https:\/\/www.instagram.com\/iskrenlilov\/","https:\/\/www.linkedin.com\/in\/iskren-lilov-b979b9173\/","https:\/\/www.youtube.com\/channel\/UCwNM_Ains6AHF2n00qfNybQ?"]}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/lilov.com\/wp-content\/uploads\/2025\/03\/when_to_rebrand_featured.png","_links":{"self":[{"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/posts\/8724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/comments?post=8724"}],"version-history":[{"count":9,"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/posts\/8724\/revisions"}],"predecessor-version":[{"id":8734,"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/posts\/8724\/revisions\/8734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/media\/8731"}],"wp:attachment":[{"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/media?parent=8724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/categories?post=8724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lilov.com\/bg\/wp-json\/wp\/v2\/tags?post=8724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}