{"id":8824,"date":"2025-07-01T00:14:45","date_gmt":"2025-06-30T21:14:45","guid":{"rendered":"https:\/\/lilov.com\/?page_id=8824"},"modified":"2025-07-01T00:24:18","modified_gmt":"2025-06-30T21:24:18","slug":"the-circular-marketing-newsletter","status":"publish","type":"page","link":"https:\/\/lilov.com\/bg\/the-circular-marketing-newsletter\/","title":{"rendered":"The Circular Marketing Newsletter"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8824\" class=\"elementor elementor-8824\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327b243 e-con-full e-flex e-con e-parent\" data-id=\"327b243\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-34588ce e-con-full e-flex e-con e-child\" data-id=\"34588ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c73a7d e-con-full e-flex e-con e-child\" data-id=\"1c73a7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba7ad elementor-widget elementor-widget-image\" data-id=\"19ba7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-1024x341.png\" class=\"attachment-large size-large wp-image-8827\" alt=\"\" srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-1024x341.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-300x100.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-150x50.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-768x256.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-1536x512.png 1536w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-18x6.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-650x217.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-1300x433.png 1300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page-600x200.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/newsletter_header_page.png 1875w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a270bb e-grid e-con-boxed e-con e-parent\" data-id=\"7a270bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;split&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 20\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,0v3c0,0,393.8,0,483.4,0c9.2,0,16.6,7.4,16.6,16.6c0-9.1,7.4-16.6,16.6-16.6C606.2,3,1000,3,1000,3V0H0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-007a8f6 e-con-full e-flex e-con e-child\" data-id=\"007a8f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbed847 elementor-widget elementor-widget-startpro_core_highlight\" data-id=\"cbed847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"startpro_core_highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"qodef-shortcode qodef-m  qodef-highlight qodef-custom-font-391   qodef-alignment--center\" style=\"color: #FFFFFF;font-weight: 500\">\n\t\t\t\u0421\u0430\u043c\u043e <span class=\"qodef-highlight-text\" style=\"color: #E5FF5E\">\u0432\u0430\u0436\u043d\u0438\u0442\u0435 \u043d\u043e\u0432\u0438\u043d\u0438.<\/span> \u0412\u0441\u0435\u043a\u0438 \u043c\u0435\u0441\u0435\u0446 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0434\u043e \u0432\u0430\u0441.\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a6905 elementor-widget__width-initial elementor-widget elementor-widget-hubspot-form\" data-id=\"f2a6905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 146305109,\n\t\t\t\t\t\t\t\t\tformId: \"cd321ede-5a89-4852-8594-9714377332a9\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792695981000-0825684940\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792695981000-0825684940\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac8ed85 e-flex e-con-boxed e-con e-parent\" data-id=\"ac8ed85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6659aa0 e-con-full e-flex e-con e-child\" data-id=\"6659aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6955d9 elementor-widget elementor-widget-heading\" data-id=\"f6955d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Circular Marketing \u0411\u043b\u043e\u0433<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e03734 elementor-grid-eael-col-4 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"7e03734\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-4&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-7e03734\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-7e03734 eael-post-grid-style-one\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-9163 category-circular-marketing\" data-id=\"9163\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/content-hubs-the-cornerstone-of-circular-marketing\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-1024x512.png\" class=\"attachment-large size-large wp-image-9169 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/09\/content-hubs-featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/content-hubs-the-cornerstone-of-circular-marketing\/\" title=\"Content Hubs: The Cornerstone Of Circular Marketing\">Content Hubs: The Cornerstone Of Circular Marketing<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Transform expertise into a quality content hub that fuels SEO, supports GEO and keeps audiences returning with confidence.<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-8965 category-circular-marketing\" data-id=\"8965\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/circular-marketing-b2c-skincare-case-study\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-1024x512.png\" class=\"attachment-large size-large wp-image-8973 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2c_skincare_featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/circular-marketing-b2c-skincare-case-study\/\" title=\"Circular Marketing in Action: A B2C Skincare Case Study\">Circular Marketing in Action: A B2C Skincare Case Study<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>A real-world B2C case study: Circular Marketing boosts repeat sales 27 percent and halves CAC for clean-beauty skincare label.<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-8897 category-circular-marketing\" data-id=\"8897\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/circular-marketing-b2b-saas-case-study\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-1024x512.png\" class=\"attachment-large size-large wp-image-8902 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/b2b_case_study_featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/circular-marketing-b2b-saas-case-study\/\" title=\"Circular Marketing in Action: A B2B SaaS Case Study\">Circular Marketing in Action: A B2B SaaS Case Study<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>A real-world B2B SaaS case study: Circular Marketing lifts conversions 31 percent, doubles referrals, and creates one trust-building system.<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-8864 category-marketing-team-ops\" data-id=\"8864\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/hiring-for-circular-marketing\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-1024x512.png\" class=\"attachment-large size-large wp-image-8873 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/hiring_marketing_featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/hiring-for-circular-marketing\/\" title=\"Hiring for Circular Marketing: Skills That Actually Drive Results\">Hiring for Circular Marketing: Skills That Actually Drive Results<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Recruit marketers who build trust, master AI tools, and thrive across performance, content, and events. Here\u2019s the hiring playbook for Circular Marketing success.<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-8840 category-marketing-team-ops\" data-id=\"8840\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/marketing-team-structure-for-success\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-1024x512.png\" class=\"attachment-large size-large wp-image-8845 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/07\/structure_marketing_team_featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/marketing-team-structure-for-success\/\" title=\"How to Structure a Modern Marketing Team for Success\">How to Structure a Modern Marketing Team for Success<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Design a marketing team built for Circular Marketing: integrated, data-literate, and ready to earn trust across every touchpoint.<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-8712 category-strategic-communications\" data-id=\"8712\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/integrated-communications-strategy\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-1024x512.png\" class=\"attachment-large size-large wp-image-8720 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/integrated_comms_featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/integrated-communications-strategy\/\" title=\"Integrated Communications: Aligning Internal, External and Executive Voices\">Integrated Communications: Aligning Internal, External and Executive Voices<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>If your teams speak three languages, your audience hears none. Here's how to align internal, external and executive messaging into one powerful brand...<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-8791 category-branding-rebranding\" data-id=\"8791\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/rebranding-without-losing-audience\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-1024x512.png\" class=\"attachment-large size-large wp-image-8797 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/lofing_audience_featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/rebranding-without-losing-audience\/\" title=\"Rebranding Without Losing Your Audience: A Strategic Guide\">Rebranding Without Losing Your Audience: A Strategic Guide<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Rebranding shouldn\u2019t erase your identity. Here\u2019s how to evolve without losing your audience\u2019s trust or attention.<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-8634 category-circular-marketing\" data-id=\"8634\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"icon icon-view\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/lilov.com\/bg\/funnels-are-broken-modern-buyer-behaviour\/\"><\/a><\/div><div class=\"eael-entry-thumbnail\">\n                <img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-1024x512.png\" class=\"attachment-large size-large wp-image-8639 lazyload\" alt=\"\" data-srcset=\"https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-1024x512.png 1024w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-300x150.png 300w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-150x75.png 150w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-768x384.png 768w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-18x9.png 18w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-650x325.png 650w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured-600x300.png 600w, https:\/\/lilov.com\/wp-content\/uploads\/2025\/06\/funnels_are_broken_featured.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h3 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/lilov.com\/bg\/funnels-are-broken-modern-buyer-behaviour\/\" title=\"Funnels Are Broken. This Is How Real Buyers Move Today\">Funnels Are Broken. This Is How Real Buyers Move Today<\/a><\/h3><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Funnels no longer reflect how people make decisions. Discover how AI, audience behaviours, and other factors reshape the buyer journey.<\/p><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-7e03734\" data-widget-id=\"7e03734\" data-widget=\"7e03734\" data-page-id=\"8824\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;one.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"masonry\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=8&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=category&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=151&amp;tax_query%5B0%5D%5Bterms%5D%5B1%5D=152&amp;tax_query%5B0%5D%5Bterms%5D%5B2%5D=154&amp;tax_query%5B0%5D%5Bterms%5D%5B3%5D=155&amp;tax_query%5B0%5D%5Bterms%5D%5B4%5D=153&amp;tax_query%5Brelation%5D=AND&amp;eael_args_sig=7574d673bb115542f8955f02308c4a0a0e811e7ea8468cef6ca421079f9e7643\" data-max-page=\"2\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">\u0417\u0430\u0440\u0435\u0434\u0438 \u043e\u0449\u0435<\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-999b167 e-con-full e-flex e-con e-parent\" data-id=\"999b167\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;split&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 20\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,0v3c0,0,393.8,0,483.4,0c9.2,0,16.6,7.4,16.6,16.6c0-9.1,7.4-16.6,16.6-16.6C606.2,3,1000,3,1000,3V0H0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e12fe elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-startpro_core_section_title\" data-id=\"a9e12fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"startpro_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left\">\n\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\t\u0413\u043e\u0442\u043e\u0432\u0438 \u043b\u0438 \u0441\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u0440\u043e\u0431\u0432\u0430\u0442\u0435 \u043a\u0440\u044a\u0433\u043e\u0432\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433?\t\t\t<\/h3>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d069fe2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d069fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u0441\u0442\u0435 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u0449 \u0431\u0440\u0430\u043d\u0434 \u0438\u043b\u0438 \u0443\u0442\u0432\u044a\u0440\u0434\u0435\u043d \u043b\u0438\u0434\u0435\u0440 \u0432 \u0441\u0432\u043e\u044f\u0442\u0430 \u043e\u0431\u043b\u0430\u0441\u0442, <strong>Circular Marketing Model\u2122<\/strong> \u043c\u043e\u0436\u0435 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438 \u043e\u0431\u0445\u0432\u0430\u0442\u0430 \u0438 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0431\u0440\u0430\u043d\u0434. \u0410\u043a\u043e \u0441\u0442\u0435 \u043b\u044e\u0431\u043e\u043f\u0438\u0442\u043d\u0438 \u0434\u0430 \u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u0442\u0435 \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u0441\u0438, \u043d\u0435\u043a\u0430 \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c. \u0420\u0435\u0437\u0435\u0440\u0432\u0438\u0440\u0430\u0439\u0442\u0435 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430 30-\u043c\u0438\u043d\u0443\u0442\u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u044f \u0438 \u0437\u0430\u0435\u0434\u043d\u043e \u0449\u0435 \u043f\u0440\u043e\u0443\u0447\u0438\u043c \u043a\u0430\u043a \u0434\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0442\u0435 \u0438 \u043f\u043e\u0432\u043b\u0438\u044f\u0435\u0442\u0435 \u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0441\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a734e4a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-wp-widget-startpro_core_contact_form_7\" data-id=\"a734e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-startpro_core_contact_form_7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"qodef-contact-form-7 qodef-skin--light\">\n\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2421-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2421\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/bg\/wp-json\/wp\/v2\/pages\/8824#wpcf7-f2421-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/bg\/wp-json\/wp\/v2\/pages\/8824#wpcf7-f2421-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2421\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2421-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u0418\u043c\u0435\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\n<span id=\"wpcf7-6ada5eada4a30-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap Email-address-wrap\" ><input type=\"hidden\" name=\"Email-address-time-start\" value=\"1792695981\"><input type=\"hidden\" name=\"Email-address-time-check\" value=\"4\"><label for=\"wpcf7-6ada5eada4a30-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6ada5eada4a30-field\"  placeholder=\"Email address\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"Email-address\" value=\"\" autocomplete=\"off\" tabindex=\"1000\" data-cf7apps-tabindex=\"1000\" \/><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\u0418\u043c\u0435\u0439\u043b \u0430\u0434\u0440\u0435\u0441\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u0421\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435\" name=\"your-message\"><\/textarea><\/span>\n\n \n\n<button class=\"wpcf7-form-control wpcf7-submit qodef-button qodef-size--normal qodef-layout--filled qodef-m\" type=\"submit\"><span class=\"qodef-m-text\">\u0418\u0437\u043f\u0440\u0430\u0442\u0438<\/span><\/button><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"134\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"bg\"\/><\/form>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Only insights that matter. Delivered to you each month. The Circular Marketing Blog Integrated Communications: Aligning Internal, External and Executive Voices If your teams speak three languages, your audience hears none. Here&#8217;s how to align internal, external and executive messaging into one powerful brand&#8230; Rebranding Without Losing Your Audience: A Strategic Guide Rebranding shouldn\u2019t erase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8826,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-8824","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Circular Marketing Newsletter &#187; By Iskren Lilov<\/title>\n<meta name=\"description\" content=\"Subscribe to the Circular Marketing Newsletter for monthly insights that challenge outdated tactics and help you build a trust-led brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lilov.com\/bg\/the-circular-marketing-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Circular Marketing Newsletter &#187; 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